WHY WOULD WE
NAME A COMPANY RAIN?
Why not sunshine or puppies or lollipops?
BECAUSE LIKE THE RAIN,
THE WORK WE DO ISN'T
(We're the people you call when you want
to take your communications to the next level.)
YOU CAN'T MAKE A RAINBOW
WITHOUT THE RAIN.
We’re a new communications agency based out of Hamilton, Ontario. We are proud to live in this city. #HamOnt is home.
Our team is a mix of seasoned pros, new thinkers, core team members and contractors from all over the globe. We form teams based on project needs, because each project requires different skill sets. The principal at Rain relies on her 15+ years in the industry to wrangle it all into amazing results for our clients.
Rain is a company that believes in brand-driven communications. We are fascinated by the intersection of branding, marketing and customer service that is happening in our digital world. It’s the communications sweet spot we’ve been waiting for.
A brand-driven communications strategy is the core offering at Rain. The term “brand” is a nebulous thing, but here’s how we define it:
“A brand is the promise you make to your customers. It is not your logo, your website or even your product. It is all those things and more. It is strengthened or weakened with each interaction your customer has with you. You can influence it, but you cannot control it.”
Good branding means matching the experience to the promise. Brand-driven communication ensures this.
How do you want people to feel when they think about your company? What do your customers value? These questions are the ones to answer first. Companies that are excelling at communication understand that their brand values must drive every interaction.
According to Interbrand, the largest global branding consultancy:
“The explosion of digital and social media has fundamentally changed the way consumers behave and interact with brands. Today’s consumers can connect with many brands through multiple channels. And many of these channels fall outside marketers’ control. No longer are consumers simply influenced by brands. Now, brands themselves are being reviewed, shaped and even co-created by consumers.”
Not only does digital have an impact on the customer voice, it also has an impact on how we build communication strategies: Customers demand accountability and value. 24/7 customer service is expected. Content is king and context is queen. There are a million opportunities that arise from new communications platforms, and communications strategies should capitalize on them.